We are more than a distributor, we are a champion for your success

There are bigger companies but there are not bigger-hearted companies. We believe wholeheartedly that becoming a successful small business is an extraordinary act – and we want to help make it commonplace for the businesses we serve. This unwavering commitment to our customers has been in place since we opened our doors in 1990. As we’ve grown from a small retail manufacturer of bakery products into wholesale distribution, we’ve remained focused on what matters most – you – specifically delivering excellence in service and products no matter your business size or need.


Who do we serve?

The specialty coffee market is our forte, however, we’re thrilled to be the top choice local supplier for all of the following small business operations:

  • Bakeries
  • Coffee Shops
  • Cafes
  • Chocolate Shops
  • Pastry Shoppes…and more!

Our business model, mission and promise to you.

Do what’s right for you.

We always do what's best for our customers. This starts with building personal long-lasting relationships with you – our customers.

Always be one step ahead.

We are dedicated to sharing our insights on products & promotions to help you grow your small business.

Be nice.

Frankly, we care – and will answer every call or ask with that compassionate mindset.

Delivering what and where it counts.

Serving Wisconsin and Northern Illinois for over 20 years; Now with expanded delivery, support and service to Minnesota, Iowa, North & South Dakota, and Nebraska.


Contact Us